ON THE RUN. ON THE AUX.
Musical exile, iconoclast, humanity's last best chance to save dance.
Svão Paulo — as he goes by now — washed ashore on the beaches of Santos still wearing sunglasses, exiled from the Kingdom of Sweden after challenging the canon and freeing the rhythms Big Music™ had been keeping to itself.
The Swedish authorities considered it too reckless to release such powerful music without a government oversight committee. In retaliation, Svão was framed. Big Music™ burned down a warehouse and blamed him, claiming his music had collapsed it through sheer volume.
Banished from his homeland, Svão floated to Brasil by raft to take the fight directly to Big Music™ and put the chunky beats into the people's hands. With his ragtag team of fellow DJs, he is fighting for more than just bass. He's fighting for the soul of dance music.
"Svão took the book of beats and brought it to the people." — Folha de S. Paulo (probably)
EAU DE COLOGNE · UNISEX
The first fragrance from the House of Paulo. Bottled in Santos, distilled from the smoke of a single combusted warehouse and a very specific Tuesday in Gothenburg. Designed to be worn behind the ears, on the wrists, and directly onto a Pioneer CDJ-3000.
⚠ Each bottle contains a measurable quantity of Svão's own sweat and other unknown bodily fluids of his. By applying SVÃO Nº 0 you accept this and any consequences thereof.
HEADWEAR · LIMITED
A proper Finnish-style sauna cap. Pure pressed wool felt with the Svão Paulo wordmark stitched on. Designed to keep your noggin cool while you're making it hot — sauna-tested, DJ-booth-approved, equally at home over a Pioneer CDJ-3000 at 4 AM.
Fellow refugees of house music, playing sets around the Americas.